Who are the models in our photos?
At Maison Plumarius , we believe in one simple but essential thing: offering you top-quality embroidered T-shirts at a fair price . And this involves making clear, consistent choices that are sometimes radically different from traditional fashion industry practices.
📸 Models generated by artificial intelligence (AI)
Most of the photos you see on our site, where our embroidered T-shirts are worn by models, are actually generated by artificial intelligence . These models are therefore not real people .
It is a conscious, considered choice, and directly linked to our commitment to responsible, accessible and sustainable fashion .
💡 Why did you make this choice?
Quite simply because, as we explain in detail in our article
👉 Why a high-quality embroidered T-shirt at such an affordable price?
We have decided to refocus our budget on what really matters: the quality of our products and respect for our partners.
Here's what this means in concrete terms:
❌ 0 euros invested in expensive shootings, photo studios or professional models
✅ More budget for thick organic cotton (240g/m²) , dense two-layer embroidery , durability tests , expert suppliers
✅ A fairer final price for you, without compromising on quality
🧠 AI: a tool at the service of craftsmanship
Artificial intelligence is arguably one of the greatest innovations of our time .
We decided to use it not to replace humans, but to reduce unnecessary costs and make demanding, artisanal production more accessible .
With AI, we can show you what an embroidered T-shirt looks like when worn—without having to distract from what matters to us: creating a sustainable, ethical, and well-made garment .
⚠️ An important clarification: the pattern is not always faithful on AI images
On AI-generated visuals, the embroidered pattern may appear blurred, altered, or unrepresentative of reality.
This comes from the current limitations of image generators.
This is why we systematically offer you on our site:
✔️ Real, close-up photos of each embroidery , no retouching, no filters, no surprises
✔️ A precise description of the pattern , the number of colors, the technique used
✔️ Complete transparency on the actual rendering
So you know exactly what you are buying .
🤝 A consistent commitment, from visual to manufacturing
This choice is not trivial. It is part of our philosophy:
Reduce waste , including in content production
Lighten our carbon footprint by avoiding unnecessary photoshoots
Allocate every euro to what really matters : the clothes you will wear, not the image you are sold.
✨ In summary
- The models in our photos are AI-generated : they are not real people
- This choice allows us to reduce marketing costs to invest in textile and craft quality
- AI visuals are there to give a worn preview , but the real embroidered pattern is always presented in real photo
- This reflects our commitment to honest, transparent, and forward-looking slow fashion.