Why we don't have a physical store

A thoughtful choice to offer you the best embroidered T-shirt, at the best price


At Maison Plumarius , every decision we make is guided by our core values :
🎯 top quality ,
🀝 transparency ,
πŸ’Έ fair price ,
🌱 responsible fashion .

And it is also for these reasons that we have chosen not to open a physical store .


🧠 A strategic choice, not a compromise

As we explain in the article πŸ‘‰ Why a top quality embroidered T-shirt at such an affordable price?, we have chosen to reinvest every euro in what really matters : the quality of the product, not the appearance of the brand.

Opening a store means:

  • Rent a space (often in the city center = high costs)
  • Arrange a space (furniture, design, display cases, etc.)
  • Hire full-time sales staff
  • Support significant monthly fixed costs

➑️ And all of this inevitably has an impact on the selling price .
But it is not up to our customers to finance our showcase.


πŸ‘• We prefer to put the money into the product

At Maison Plumarius, we have made a simple but rare choice:
invest in the quality of the embroidered T-shirt, not in a prestigious address.

Concretely, this means:

  • βœ… 100% organic cotton, thick and durable (240g/mΒ²)
  • βœ… Embroidery made in France, on a professional 10-needle machine
  • βœ… A manual finish, checked and ironed by hand
  • βœ… Neat, yet minimalist and responsible packaging
  • βœ… Responsive, human and committed customer service

And all this without blowing up the final price .


πŸ’¬ No store? Then we're offering you a risk-free trial

We know that buying clothing online can sometimes be a challenge, especially when it comes to a high-end product.

This is why we have put in place strong commitments to reassure you and let you try without pressure :

πŸ” 14-day trial + free return

You have 14 days from receipt to try on your embroidered T-shirt in the comfort of your own home.
And if the size doesn't fit, if you don't like the cut, or if you simply change your mind:
Returns are free, unconditionally.


πŸ›‘οΈ 6-month warranty: a promise of durability

We are also the only brand to offer a 6-month warranty on our embroidered T-shirts.

If your T-shirt has an embroidery or fabric defect, or becomes abnormally damaged within the first 6 months (in accordance with our care instructions ),
we repair or replace it for free.

Because quality clothing shouldn't just look good...it should last .


✨ In summary

Without a physical store, we can… What it brings you
Avoid rents, windows and charges βœ… A fairer price, no hidden fees
Invest in fabric, embroidery, details βœ… A high-quality embroidered T-shirt
Focus on customer service and transparency βœ… A peaceful, pressure-free purchase
Offer a real return and warranty policy βœ… 14-day trial + free return + 6-month warranty

Maison Plumarius: a brand without a window, but with convictions

We believe in direct, honest and sustainable fashion .
A fashion where we invest in the product , in time , in values , not in the facade.

By choosing a Maison Plumarius embroidered T-shirt, you are not paying for our walls.
You pay for the fabric, the gesture, the know-how, and the emotion that you will wear .


Discover our collection now