Why are our embroidered T-shirts only available in white and black?
An aesthetic, symbolic choice consistent with our artisanal vision
At Maison Plumarius , every decision is guided by consistency , quality , and attention to detail .
And if there are only two colors available for our premium embroidered T-shirts — white and black —it’s no coincidence. It’s an artistic and strategic choice , in line with our vision of sustainable fashion and embroidery as a textile art .
🎨 Embroidery, a painting made of threads
We consider each embroidery as a work of art.
It is designed like a painting , where threads replace pigments , and where each point is a textile brushstroke .
To highlight the richness of colors, textures and details, the background should be neutral , stable , bright or deep .
This is where black and white take on their full meaning.
🤍 White: the ideal canvas for enhancing embroidery
White has always been the basis of great works of art . Painters, illustrators, engravers… all start on a blank canvas.
Why? Because white:
- Reveals each thread color with intensity
- Provides natural contrast without ever saturating the eye
- Evokes purity, light, harmony
- Highlights the details and shading of the embroidered design
At Maison Plumarius, the white embroidered T-shirt is our artist's canvas , the perfect support to fully express the richness of our embroidery .
✨ If you're unsure between white and black, we always recommend white—just like the great painters did for their masterpieces.
🖤 Black: elegance, depth and timelessness
Black is the other end of the spectrum. It doesn't absorb color; it provides a setting for it .
Chosen by many customers for its elegance, its sobriety and its minimalist look , the black embroidered T-shirt:
- Is neutral, modern and unisex
- Allows embroidery in light or metallic colors with striking contrast
- Is easy to wear in any season
- More stain resistant, perfect for everyday use
This is why we also offer our models in black, in addition to white — but always in the spirit of a refined, coherent and sustainable palette .
🎯 Why not other colors?
Today, 90% of T-shirts sold worldwide are available in dozens of colors, sometimes seasonal, sometimes trendy...
But this principle of overproduction and permanent variation does not correspond to our slow fashion values , nor to our vision of embroidery as a textile art.
Here's why we've deliberately chosen to limit our embroidered T-shirts to two colors :
✅ Reduce waste (no dormant or unsold stock)
✅ Better control over quality : each embroidery is tested on white and black only, with stable results
✅ Simplify the customer experience : no doubt, no visual overload
✅ Reinforce universality : white and black cross seasons, genres, styles
🧠 An approach inspired by the great art workshops
As in classical painting workshops, we prefer to concentrate on mastering the motif , the composition , the quality of the line , rather than multiplying the colored backgrounds.
Less variation, but more control , more visual impact , more consistency .
✨ In summary
| Color | Reason for his choice | Main advantage |
|---|---|---|
| 🤍 White | Blank canvas color, perfect neutrality | Enhances every thread color |
| 🖤 Black | Elegant, timeless, in high demand | Strong contrast with light colors |
| ❌ Other colors | Not voluntarily retained | To limit waste and preserve impact |
Plumarius House: getting to the point
Offering less choice sometimes means offering more freedom .
More clarity, more readability, more confidence.
By offering you only white and black embroidered T-shirts , we affirm our commitment to:
- 🎯 sustainable and controlled fashion
- 🎨 an artistic approach to embroidery
- 🤝 a transparent relationship with our customers
Because true luxury is sometimes mastered simplicity .