Why a premium embroidered T-shirt at such an affordable price?

Discover our embroidered T-shirts, crafted with passion and embroidered in France to offer you superior quality at a fair price. With us, the T-shirt embroidered in France embodies excellence, expertise, and authenticity.

What are the lowest prices offered by brands for a factory-made embroidered T-shirt?

After careful research, both manual and assisted by artificial intelligence, we found that most of the offers on the market present embroidered T-shirts with simple designs, a limited color palette, and a material quality often below expectations (180g/m²), all at a price of around 100 euros .

Comparative price analysis: The example of a T-shirt sold for €100

To illustrate our approach, here is how the sales price including tax of an embroidered T-shirt sold for €100 is generally distributed:

Cost item Percentage (%) Comment
Cost of Goods (COGS) 10% Manufacturing, raw materials, packaging
Logistics & platform costs 5% Storage, delivery, Shopify / Stripe fees / marketplace commission
Marketing & Advertising 30% Content, influence, Meta/Google ads, shooting, community
Content creation 40% Shooting, videos, photos, texts, UGC, influencer
Salaries & Team 10% Marketing, production, customer service, management team
Fixed costs (rent, tools, etc.) 5% Office rent, pop-up, SaaS subscriptions, accounting, e-commerce site
Net margin / profit 5% What's left at the end (before or after taxes)


Our redesigned business model: For a T-shirt designed and embroidered in France, of superior quality

In line with our values, we have chosen to increase quality, to enhance our local resources and partnerships by redirecting our investment.

We decided to shake up this model by focusing on:

  • Superior Quality : Our T-shirts are made of 100% cotton, 240g/m², guaranteeing comfort and durability.
  • Local Manufacturing : We favor local production, entirely designed in France and embroidered in France , thus supporting the regional economy.
  • Transparency : A clear breakdown of costs that values ​​both the creative process and craftsmanship.

Cost item Percentage (%) Comment
Cost of Goods (COGS) 50% Manufacturing, raw materials, packaging
Logistics & platform costs 5% Storage, delivery, Shopify / Stripe fees / marketplace commission
Marketing & Advertising 15% Content, influence, Meta/Google ads, shooting, community
Content creation 0% Shooting, videos, photos, texts, UGC
Salaries & Team 20% Marketing, production, customer service, management team
Fixed costs (rent, tools, etc.) 5% Office rent, pop-up, SaaS subscriptions, accounting, e-commerce site
Net margin / profit 5% What's left at the end (before or after taxes)

Thanks to these strategic choices, we are proud to offer our top-quality embroidered T-shirts in France , between €39 and €59 . This fair price allows us to respect our commitments: to offer a sustainable product, to promote our local collaborators and to preserve artisanal and responsible production.

A strong social commitment: 1 euro donated per embroidered T-shirt sold

Because we believe in responsible fashion, we are committed to actively supporting society. For every embroidered T-shirt sold, we donate €1 to a selected charity annually. This symbolic gesture reinforces our mission to combine superior quality with a positive impact.


Join the movement

By choosing our embroidered T-shirts, you are not only choosing an exceptional piece of clothing, but also a commitment to local and ethical production. You are choosing superior quality and a design designed in France , while supporting concrete actions for society.

Discover our collection now